If there is one fashion truth that we have all come to accept, it is that comfort and style can indeed make perfect bedfellows. Doodling their way into our hearts, the Doodle and Crocs collaboration is here to shake up your shoe game with an unexpected twist. This playful partnership is rewriting the rule book of fashion, bringing together the comfort of Crocs and the whimsy of Doodles.
In this blog, we will tell you everything about this Doodle and Crocs fun Collab and why it is worth a look.
Why Did They Collab?
The world knows that Web3 lifestyle and entertainment brand Doodles is teaming up with Crocs, the globally recognized leader in casual footwear. But the question that arises here is: Why are they collaborating? This innovative collaboration is attempting to bridge the gap between the physical and digital worlds, firmly positioning itself at the forefront of a fashion revolution. The Doodles-Crocs collection, set to hit shelves on August 29, promises to be a unique fusion of classic fashion sense with a fresh, tech-savvy twist.
As for the brands, this collaboration with Doodles is not just a venture into uncharted territory; it’s a strategic alliance that gains strength from a dedicated community, creating a mutually beneficial relationship that propels both brands to new horizons. For Crocs, this signifies a dynamic stride into their Web3 journey. As a brand known for its innovative approach to fashion, Crocs ventures beyond conventional boundaries, embracing emerging technology and digital space. The collaboration presents Crocs in a new light as a trendsetter in the digital fashion domain, offering its customers an unparalleled experience of owning digital fashion collectibles.
On the other hand, for Doodles, the partnership is an express train to mainstream recognition. Albeit a relatively newer player in the digital arena, Doodles has quickly gained popularity for its unique and engaging digital art. By aligning with Crocs, a globally recognized brand, Doodles gains an opportunity to showcase its creative prowess to a broader audience. This collaboration is a testament to the impending reality where fashion, art, and technology seamlessly merge to redefine our understanding of style and creativity. It is more than just a crossover; it is the dawn of a new era in digital fashion.
Twitter Announcement and Collection Details
Doodles officially announced on Twitter about their partnership with Crocs. This global innovative casual footwear brand and Doodles are set to launch a new product line, broadening the horizon of what fashion can mean in the digital age. The line-up will feature not just the comfortable shoes that Crocs are renowned for but also wearable devices and the famous shoe charms known as “jibbitz,” adding a fun and personal touch to your Crocs.
Details surrounding co-branded products, another exciting facet of this partnership, are still under wraps. Both Doodles and Crocs are yet to disclose any related information, keeping fashion enthusiasts on their toes and fuelling speculation and anticipation on social media platforms.
As of the current information, the Doodles x Crocs Classic Clog Bundle will take a unique turn by including a redeemable “Crocs Box” digital collectible. This innovative integration of physical fashion with digital collectibles adds an exciting, novel dimension to the collaboration. Julian Holguin, the CEO of Doodles, expressed his enthusiasm for the partnership. He stated, “We’re beyond excited to announce our collaboration with Crocs. Partnerships rarely get more organic than this one. Our unique style and characters lend themselves so well to the Crocs brand and footwear.”
His statement is an acknowledgment of the synergy between the two brands, with Doodles’ distinctive style meshing seamlessly with the iconic Crocs silhouette.
Holguin also commended the Crocs team for their forward-thinking approach, remarking, “We’ve enjoyed working with a team that doesn’t shy away from innovation and pursuing new ways to deliver fun products and experiences.”
His words underline the shared commitment of both brands to pushing boundaries and rewriting the rules of fashion, further fueling the anticipation for the release of this revolutionary collection.
With this collaboration, the Doodles-Crocs partnership is not just creating a boom in the world of fashion but also paving the way for how brands can fuse physical products with digital trends.
What To Expect from the Doodles X Crocs Collab?
The Doodles x Crocs Classic Clog Bundle promises an experience that extends beyond merely owning a pair of shoes. With each purchase, customers will receive a “Crocs Box” digital collectible. On opening, this digital treasure box reveals two Doodles Wearables and a coveted Beta Pass. This pass endows the holder with an early-access privilege to the immersive Doodles’ Stoodio, a playground for creating and customizing Doodles characters. The virtual reality of this platform provides collectors with the ability to accessorize their Doodles avatars with the latest range of Crocs wearables, blending fashion and digital creativity.
Each Crocs Box holds wearables of varying rarity levels, implying that every unboxing event can unveil a unique surprise. The designs, meticulously hand-drawn by the creative minds at Doodles, ensure this collection stands out in the digital fashion domain. In her statement, Heidi Cooley, the Senior Vice President and Chief Marketing Officer of Crocs, acknowledged this unique crossover, citing their shared innovation and the capability to bridge the physical and digital worlds.
The Doodles x Crocs Collection’s official release date is August 29, available exclusively on the doodles.app platform. However, Doodles’ Original Collection digital collectibles holders will be granted exclusive early access on August 28. Moreover, these Doodles holders will also benefit from a discounted price of $99, compared to the $120 price tag for non-holders, making this collaboration not just innovative but inclusive and rewarding.
Doodles’ Collab History
This is not the first time Doodles has ventured into innovative collaborations with renowned shoe brands. In a previous groundbreaking partnership, Pharrell Williams, the globally celebrated ‘Happy’ singer and the Chief Brand Officer (CBO) of Doodles, combined forces with Adidas. This fusion of music, fashion, and digital art led to the creation of the limited-edition collection featuring Doodles 2 wearables and highly sought-after physical rewards.
The collaboration propelled the digital fashion frontier to new heights, reinterpreting the classic Adidas Samba sneaker in a fresh and futuristic light. The result was the “Pharrell Pack,” a distinctive collection that blended the remarkable artistic flair of Doodles with the timeless appeal of Adidas. Unique to this collaboration, the collection was airdropped exclusively to 300 Doodles NFT holders who met specific criteria.
This move underscored Doodles’ commitment to rewarding loyalty and engagement within its digital community. It also solidified Pharrell’s role as an avant-garde leader in converging the world of fashion, music, and digital technology. Like the Doodles x Crocs collaboration, the Pharrell Pack further exemplified the endless possibilities when physical apparel meets the creative expanse of digital wearables.
Conclusion
It seems like Doodles is not just pushing boundaries; it is redesigning them. Its collaborations with iconic everyday wear brands like Adidas and Crocs illustrate a visionary approach to fusing the physical and digital worlds, ultimately expanding the landscape of consumer engagement and brand experience. As we tread further into the digital era, anticipate more of these groundbreaking alliances, redefining style and fashion in ways we have yet to imagine.
