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Nike and RTFKT Announce Dunk Genesis Sneakers Presale

Nike and RTFKT Announce Dunk Genesis Sneakers Presale

Nike and RTFKT Announce Dunk Genesis Sneakers Presale

Nike is a renowned sportswear brand with a rich history of collaborations and innovative sneaker designs. RTFKT, on the other hand, is a leading digital fashion company known for its unique and limited-edition sneaker releases that blur the line between physical and digital fashion. Both brands have made significant contributions to the world of sneakers and continue to be highly influential in the industry.

Nike and the fashion label RTFKT have recently announced a presale for their new collaborative sneaker line – the Nike x RTFKT Dunk Genesis. This limited-edition collection features five unique designs that are sure to turn heads. Here is what you need to know about this exciting collaboration: 

Background on Nike and RTFKT

Nike and RTFKT Announce Dunk Genesis Sneakers Presale
Image Credit: The Block

Nike is a well-known and highly respected sportswear brand that has dominated the industry for decades. Bill Bowerman and Phil Knight created Nike in 1964. It has grown into a global powerhouse known for its high-quality athletic apparel and footwear.

Nike’s History of Collaborations and Innovative Sneaker Designs

One of the things that sets Nike apart from its competitors is its history of collaborations with other brands and designers. Over the years, Nike has partnered with various companies and individuals, including fashion houses like Off-White and Comme des Garçons and athletes like Michael Jordan and LeBron James. These collaborations have resulted in some of the world’s most sought-after and iconic sneakers.

In addition to collaborations, Nike is also known for its innovative sneaker designs. The brand has pushed the boundaries of what is possible in athletic footwear, introducing technologies like Air Max cushioning, Flyknit uppers, and Zoom Air technology. These innovations have improved athletes’ performance and made Nike sneakers highly desirable among sneaker enthusiasts.

RTFKT is a Leading Digital Fashion Company 

Introducing RTFKT, also known as Artifact Studios, is a leading digital fashion company that has made a name for itself with its unique and limited-edition sneaker releases. RTFKT combines cutting-edge technology, including 3D modeling and augmented reality, with innovative design to create virtual sneakers that can be worn in digital spaces like video games and virtual reality environments.

RTFKT’s limited-edition releases often sell out quickly, creating a sense of exclusivity that drives demand among collectors. Their designs are often inspired by popular culture, gaming, and streetwear, making them highly sought after by sneaker enthusiasts worldwide.

The Dunk Genesis Sneakers

Dunk Genesis Sneakers
Image Credit: Sneaker News

The Dunk Genesis Sneakers are a highly anticipated collaboration between Nike and Genesis, a famous digital fashion brand. These sneakers are not your average footwear; they are a fusion of physical and digital fashion, combining cutting-edge technology with innovative design elements.


These shoes feature some of Nike’s most advanced technology, including Zoom Air cushioning in the midsole for maximum comfort while running or playing sports. They also boast an engineered mesh upper that provides breathability during long periods of wear.  


The Nike x RTFKT Dunk Genesis sneakers come in five colorways – black/white, white/black, red/blue, blue/red, and yellow/green. Each design has its distinct look with intricate details such as 3M reflective material on the upper heel tab and tongue patch logo. 

Inspiration behind the Design and any Special Elements Incorporated

The design of the Dunk Genesis Sneakers is inspired by the concept of virtual reality and the digital world. The sneakers feature a sleek, futuristic silhouette with clean lines and bold colors. The upper is prepared using premium leather and synthetic fabrics for durability and comfort.

One of the best features of the Dunk Genesis Sneakers is the incorporation of augmented reality elements. Each pair of sneakers with a QR code unlocks exclusive digital content when scanned with a smartphone. It includes virtual try-on features, personalized styling tips, and access to limited-edition digital accessories that can be worn in virtual environments.

Significance of Nike and RTFKT Collaboration

Nike and RTFKT Collaboration
Image Credit: Sportskeeda

The collaboration between Nike and Genesis is significant in merging physical and digital fashion. It represents a new fashion era where technology is central to the design and consumer experience. This collaboration pushes the boundaries of what is possible in the fashion industry, blurring the lines between the physical and digital worlds.

The Dunk Genesis Sneakers offer a unique and immersive fashion experience by merging physical and digital elements. They provide stylish and comfortable footwear and allow wearers to express their individuality and creativity in physical and virtual spaces. This collaboration is a testament to the power of innovation and how it can shape the future of fashion.

The collaboration brings together two renowned brands in fashion and sneaker culture. Nike is the world’s largest manufacturer of athletic footwear, while RTFKT is known for its innovative and unique designs in the digital fashion space.

It also highlights the growing importance of digital fashion and virtual experiences. RTFKT is known for creating virtual sneakers and things that can be worn in virtual worlds and on social media platforms. This collaboration with Nike shows that traditional fashion brands recognize the potential of digital fashion and are willing to explore new avenues for creativity and expression.

Presale Details and Availability

The highly anticipated Dunk Genesis Sneakers presale will begin on March 15th and last for one week. During this time, sneaker enthusiasts can get their hands on these limited-edition sneakers before they are available to the general public. 

It’s important to note that the Dunk Genesis Sneakers are unavailable. Only a small number of these sneakers will be manufactured, making them highly sought after by collectors and sneakerheads alike. This exclusivity factor adds to the appeal of owning a pair of these unique sneakers.

How to Participate in the Presale?

To participate in the presale, interested people can visit the official website of Dunk Genesis and follow the instructions provided. Signing up for updates and notifications is recommended to ensure you get all the essential information and announcements regarding the presale.

Special Perks or Bonuses for those who participate in the Presale

Dunk Genesis offers special bonuses and perks as an added perk for those who participate in the presale. These may include exclusive colorways or designs, early access to future releases, or limited-edition merchandise. These incentives are designed to reward early supporters and create exclusivity for those participating in the presale.

Thus, the Dunk Genesis Sneaker presale offers a unique opportunity for sneaker enthusiasts to get their hands on a limited edition, highly exclusive pair of sneakers. By participating in the presale, individuals can secure their team before becoming available to the general public and take advantage of any special perks or bonuses.


If you’re looking for a stylish yet comfortable shoe, look no further than the upcoming Nike x RTKFT Dunk Genesis collection. With its sleek design and innovative technology, these sneakers are perfect for any occasion, whether hitting your favorite basketball court or casually strolling around town.


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